as the network environment of mobile communication in China has deployed and optimization, intelligent terminal popularity rate significantly increased, the user of mobile consumption habits gradually formed, traditional enterprises are facing new opportunities and greater market space, the mobile Internet transition of small and medium-sized enterprises has become the primary engineering since I change the breakthrough development.
as a part of the mobile information construction to promote our country small and medium-sized enterprise, to better implement the electronic commerce development "1025" planning, recently, Chinese Electronic Commerce Association officially launched "micro electric Innovation Service Center", and issued the "small and medium-sized enterprise micro electric development plan", is intended to pave the way for mobile commerce transition path for me in a traditional small and medium enterprises, to open a new chapter in the era of mobile Internet business.
currently on the market's hot app Micro message, commercialization is the focus of attention of the industry, the huge flow of entrance, lightweight design, factors of low access threshold became mobile Internet transition many small and medium enterprises preferred. At the same time, because of Micro message market unpopular, gave birth to the services and marketing institutions of many uneven, some good and some bad, market disorder,
information data security can not be guaranteed, the bottleneck of enterprise micro electric transformation.
therefore, Chinese Electronic Commerce Association, the integration of market resources, set more excellent services, e-commerce platform and consulting institutions, multi construction "micro electric Innovation Service Center", micro electric ecological environment to create a healthy and win-win ", while the release of small business micro electric growth plan" will be supported by practical feasible policy support and resources, provide micro electric consulting, technology, product operation and a series of services for traditional enterprises.
China Electronic Commerce Association vice chairman Chen Zhen at the conference pointed out, traditional enterprises should realize the importance and necessity of mobile commerce, seize the mobile Internet trend will have greater commercial space to the enterprise, we have been active in thinking, how to mobilize more resources, to help more enterprises will be mobile Internet and traditional the effective combination of commercial activities, to seize their own transformation and change of market opportunities, enhance the market competitiveness of enterprises.
according to public data display, as of 2013 December, China Mobile e-commerce market scale reached 232500000000 yuan, a 96500000000 yuan compared to the same period last year increased by 141%, and is projected to 2014 this figure is expected to reach 412400000000 yuan, to maintain the market trend of rapid growth.
micro electric Innovation Service Center Director Zhao Fang said at the event, the service center will be open mind to welcome all the advantages of resources industry chain to join them, and jointly promote the micro electric ecological environment construction, to help small and medium enterprises completed micro electric transformation and growth.
Tencent cloud national commercial director Guan Wei said, the cloud platform service support and an important foundation for the small and medium-sized enterprise micro electric in the ecosystem, and the "cloud" has become an important weight for enterprises based on internet. Tencent cloud will actively play their technology and service advantages, hope to cooperate with more and more small and medium-sized enterprises, to provide high quality and stability of the service platform, to enhance the user experience, determination and the dynamic activation of traditional industry transformation of mobile internet.
China's mobile Internet business environment is undergoing a transformation and new market development, along with the continuous optimization of the market environment, business into effect will be more obvious, commercial market value potential future will be limitless.
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