campaign to shape the corporate image, enhance the role of the visibility of the product, as everyone knows. "Advertising is not a panacea, but not less to finish."
therefore, the annual CCTV tender promo shoot is always so busy. But that is just the patent of large enterprises, most of our small and medium-sized enterprises only watched people gamble at high stakes, secretly admire the courage, lament their inability to. As we all know, the enterprise in the CCTV on below ten million of the advertising fee, almost no what effect. However, tens of millions of advertising costs and not every business can afford. So many small and medium enterprises can only choose more suitable for their own time of advertising method. In fact, the big enterprise film and television production dro out of money, small business advertising to better reflect its value. If you do not believe, you can find a layman can go take a advertising, spend thirty million launch in CCTV, and in cooperation with the local media bombing and promotion, the effect will not be than those of making advertising difference.
small and medium-sized enterprise advertising to do, but also careful to do. In addition to the mass media advertising video production, another form of advertising is not to be sneezed at. That is the multimedia advertising, the enterprise through the planning the production of multimedia advertising. Enterprise publicity is not just shooting a advertising film production CD so simple. Enterprise Promo ultimate aim is to spread the enterprise image, product sales. It requires more than just the screen is beautiful, lively content, more the requirement can be unified enterprise image and product characteristics. This multimedia features in promotional small, audience targeted, flexible playback location.
The promotional film forenterprise content on the main points, there are two, one is the corporate image films, another is the product of direct selling. The former is mainly the integration of enterprise resources, unified enterprise image, transfer enterprise information. It can promote the audiences to understand the enterprise, enhance the sense of trust, so as to bring business opportunities. And direct product is mainly to the 3D animation record through the scene, intuitive and vivid display features and using method of the product production process, to highlight the product. So that consumers or distributors to more in-depth understanding of products, to create a good sales environment. The direct use of enterprise publicity mainly has: promotional site, project negotiations, exhibition activities, bidding, investment, product launches, unified channel product image and propaganda mode, etc.. Enterprises must first clear the purpose of commercials.
Why didhave to do publicity. Enterprise micro film making in order to enhance the corporate image or product introduction? If it is in order to enhance corporate image and that of course is to do the corporate image films. Many small and medium-sized enterprise's own image is not very prominent, there is not a unified understanding of their own in the enterprise, in the channel and consumers also did not affect the formation and consensus. This is very unfavorable to the development of enterprises. So the enterprise needs to integrate its own resources, to extract a unified corporate image. If the business is to do direct marketing, and the enterprise image, product features and functions is also very important. Product image, the functional positioning of the product should be able to reflect the transition shown by the product quality, taste and product shape the brand. Propaganda films can help enterprises to realize enterprise -- -- -- -- agent business retailer consumer consensus on corporate image and products.
Beijing CTV British Yue culture dissemination limited company, is committed to filming commercials, Beijing film and television production, video production, advertising film production, micro film production, more than ten years of experience in CCTV members.
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